Developing a scale for stakeholder orientation

Author： Yau Oliver H.M.   Chow Raymond P.M.   Sin Leo Y.M.   Tse Alan C.B.   Luk C.L.   Lee Jenny S.Y.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.41, Iss.11-12, 2007-11, pp. : 1306-1327

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