Author： Olson Erik L.
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.44, Iss.1-2, 2010-01, pp. : 180-199
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
European Journal of Marketing, Vol. 17, Iss. 7, 1993-12 ,pp. :
Access to resources
Recommend
Media effect in commercial sponsorship
By Meenaghan Tony Shipley David
European Journal of Marketing, Vol. 33, Iss. 3-4, 1999-03 ,pp. :
Sport sponsorship as distinctive competence
By Amis John Slack Trevor Berrett Tim
European Journal of Marketing, Vol. 33, Iss. 3-4, 1999-03 ,pp. :
Prioritising the Sponsorship Audience
European Journal of Marketing, Vol. 25, Iss. 11, 1991-11 ,pp. :
Sponsorship and the Image of the Sponsor
European Journal of Marketing, Vol. 25, Iss. 11, 1991-11 ,pp. :