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European Journal of Marketing, Vol. 46, Iss. 11-12, 2012-11 ,pp. : 1559-1580

Emerald Group Publishing Ltd

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Mobile advertising: The influence of emotional attachment to mobile devices on consumer receptiveness

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The role of attachment in building consumer-brand relationships: an empirical investigation in the utilitarian consumption context

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Moderating effect of age and gender on consumer style inventory in predicting Indian consumers’ local retailer loyalty

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The International Review of Retail, Distribution and Consumer Research, Vol. 22, Iss. 2, 2012-05 ,pp. : 223-239

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Brand romance: a complementary approach to explain emotional attachment toward brands

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