Making your online voice loud: the critical role of WOM information

Author： Huang Minxue   Cai Fengyan   Tsang Alex S.L.   Zhou Nan  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.45, Iss.7-8, 2011-07, pp. : 1277-1297

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The effects of visual information in eWOM communication

By Lin Tom M.Y   Lu Kuan-Yi   Wu Jia-Jhou  

Journal of Research in Interactive Marketing, Vol. 6, Iss. 1, 2012-03 ,pp. : 7-26

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Missed eWOM opportunities: A cross-sector analysis of online monitoring behavior

By Barnes Nora Ganim   Jacobsen Stephanie L.  

Journal of Marketing Communications, Vol. 20, Iss. 1-2, 2014-03 ,pp. : 147-158

Routledge Ltd

Access to resources Recommend Favorite

How young, technical consumers assess online WOM credibility

By O'Reilly Kelley   Marx Sherry  

Qualitative Market Research: An International Journal, Vol. 14, Iss. 4, 2011-09 ,pp. : 330-359

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Making sense of information: a new role for the marketing researcher?

By Smith David   Culkin Nigel  

Marketing Intelligence & Planning, Vol. 19, Iss. 4, 2001-07 ,pp. : 263-271

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The role of critical information in enterprise knowledge management

By Soliman Fawzy   Youssef Mohamed  

Industrial Management & Data Systems, Vol. 103, Iss. 7, 2003-10 ,pp. : 484-490

Emerald Group Publishing Ltd

Access to resources Recommend Favorite