Author: Bettany Shona Kerrane Ben
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.45, Iss.11-12, 2011-11, pp. : 1746-1756
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Abstract
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European Journal of Marketing, Vol. 45, Iss. 11-12, 2011-11 ,pp. :