The (post-human) consumer, the (post-avian) chicken and the (post-object) Eglu: Towards a material-semiotics of anti-consumption

Author: Bettany Shona   Kerrane Ben  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.45, Iss.11-12, 2011-11, pp. : 1746-1756

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Abstract