Consumer resistance and anti-consumption: Insights from the deviant careers of French illegal downloaders

Author: Garcia-Bardidia Renaud   Nau Jean-Philippe   Rémy Eric  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.45, Iss.11-12, 2011-11, pp. : 1789-1798

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Abstract