Rethinking resistance and anti-consumption behaviours in the light of the concept of deviance

Author: Amine Abdelmajid   Gicquel Yohan  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.45, Iss.11-12, 2011-11, pp. : 1809-1819

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Abstract