Informing a new business-to-business relationship:: Corporate identity and the emergence of a relationship identity

Author: Simões Cláudia   Mason Katy J.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.46, Iss.5, 2012-05, pp. : 684-711

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract