Author： Abratt Russell Kleyn Nicola
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.46, Iss.7-8, 2012-07, pp. : 1048-1063
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Balmer John M.T. Greyser Stephen A.
European Journal of Marketing, Vol. 40, Iss. 7-8, 2006-07 ,pp. :
Access to resources
Recommend
Corporate branding and corporate brand performance
By Harris Fiona Chernatony Leslie de
European Journal of Marketing, Vol. 35, Iss. 3-4, 2001-04 ,pp. :
Bringing the corporation into corporate branding
By Hatch Mary Jo Schultz Majken
European Journal of Marketing, Vol. 37, Iss. 7-8, 2003-08 ,pp. :
The six conventions of corporate branding
European Journal of Marketing, Vol. 37, Iss. 7-8, 2003-08 ,pp. :