Corporate brands and identity: developing stronger theory and a call for shifting the debate

Author： Cornelissen Joep   Christensen Lars Thøger   Kinuthia Kendi  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.46, Iss.7-8, 2012-07, pp. : 1093-1102

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