Author： Gabor André Granger C.W.J.
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.6, Iss.4, 1972-12, pp. : 234-248
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Abstract
Examines a study carried out on the acquisition of consumer durables by a selection of English households. Reveals the class structure of ownership, the proportion of first acquisitions and replacements, and the reasons for timing. Presents an analysis based on the returns of 548 households successfully interviewed and extensive use of tables by way of explanation. Summarises that the data gathered demonstrated the method employed and the results indicate it was worthwhile.
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