The Comparative Statics and Dynamics of Beliefs: The Effect of Message Discrepancy and Source Credibility

Author: Chung Sungeun   Fink Edward   Kaplowitz Stan  

Publisher: Routledge Ltd

ISSN: 0363-7751

Source: Communication Monographs, Vol.75, Iss.2, 2008-06, pp. : 158-189

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Abstract