Author： Herbig Paul O'Hara Brad
Publisher： Emerald Group Publishing Ltd
ISSN： 0955-534X
Source： European Business Review, Vol.97, Iss.5, 1997-05, pp. : 231-236
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Ethnography for marketers: A guide to consumer immersion
Consumption, Markets and Culture, Vol. 14, Iss. 1, 2011-03 ,pp. :
Access to resources
Recommend
The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions
PSYCHOLOGY & MARKETING, Vol. 30, Iss. 2, 2013-02 ,pp. :
Shadow players: ecotourism development, corruption and state politics in Belize
Third World Quarterly, Vol. 21, Iss. 3, 2000-06 ,pp. :