Direct response advertising in the US and European markets: a content analysis of fashion products

Author: Seitz Victoria  

Publisher: Emerald Group Publishing Ltd

ISSN: 0955-534X

Source: European Business Review, Vol.98, Iss.5, 1998-05, pp. : 268-275

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract