Channel power struggle between a manufacturer giant and a retailer giant in China: Who is the winner?

Author： Chow Clement S.F. Kaynak Erdener Yang Cathy J.

ISSN： 1059-5422

Source： Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, Vol.21, Iss.3, 2011-05, pp. : 306-321

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