An empirical model of marketing strategy and shareholder value: A value-based marketing perspective

Author: Akroush Mamoun N.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1059-5422

Source: Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, Vol.22, Iss.1, 2012-01, pp. : 48-89

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Abstract