Trust-driven joint operational activities to achieve mass customization: A culture perspective

Author： Liao Kun   Sharkey Thomas W.   Ragu-Nathan T.S.   Vonderembse Mark  

Publisher： Emerald Group Publishing Ltd

ISSN： 1463-5771

Source： Benchmarking: An International Journal, Vol.19, Iss.4-5, 2012-07, pp. : 585-603

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