Identifying problems in forecasting consumer demand in the fast moving consumer goods sector

Author: Adebanjo Dotun   Mann Robin  

Publisher: Emerald Group Publishing Ltd

ISSN: 1463-5771

Source: Benchmarking: An International Journal, Vol.7, Iss.3, 2000-03, pp. : 223-230

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract