Segmentation by Involvement or Nationality for Global Retailing: A Cross-national Comparative Study of Wine Shopping Behaviours

Author： Lockshin Larry   Quester Pascale   Spawton Tony  

Publisher： Routledge Ltd

ISSN： 1469-9672

Source： Journal of Wine Research, Vol.12, Iss.3, 2001-12, pp. : 223-236

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