Publisher: Emerald Group Publishing Ltd
ISSN: 0258-0543
Source: Strategic Direction, Vol.20, Iss.3, 2004-03, pp. : 3-5
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
A new research agenda for business segmentation
By Goller Susanne Hogg Annik Kalafatis Stavros P
European Journal of Marketing, Vol. 36, Iss. 1-2, 2002-02 ,pp. :
7th International Conference on Corpor@te and M@rketing Communications (CMC)
Journal of Marketing Communications, Vol. 7, Iss. 4, 2001-12 ,pp. :