Publisher: Emerald Group Publishing Ltd
ISSN: 0258-0543
Source: Strategic Direction, Vol.20, Iss.5, 2004-05, pp. : 23-25
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Branding consumer goods: insights from theory and practice
Journal of Consumer Marketing, Vol. 14, Iss. 3, 1997-03 ,pp. :
Brand Management: Research, Theory and Practice
By Ranger Nick
Journal of Customer Behaviour, Vol. 9, Iss. 1, 2010-03 ,pp. :