To market…with too little clout: Forces are ranged against marketers

Author：

ISSN： 0258-0543

Source： Strategic Direction, Vol.25, Iss.7, 2009-05, pp. : 20-23

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Marketers' and Consumers' Concurring Perceptions of Market Structure

By Chernatony Leslie de

European Journal of Marketing, Vol. 23, Iss. 1, 1989-01 ,pp. : 7-16

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Market towns - victims of market forces?

By Phillips Mike Swaffin-Smith Chris

International Journal of Retail & Distribution Management, Vol. 32, Iss. 11, 2004-11 ,pp. : 557-568

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Foreign Travel Behaviour in a Growing Vacation Market: Implications for Tourism Marketers

By Yavas Ugur

European Journal of Marketing, Vol. 21, Iss. 5, 1993-12 ,pp. : 57-69

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Why Marketers Don't Market: Rethinking Offensive and Defensive Archetypes

By Woodall Tony

Journal of Marketing Management, Vol. 20, Iss. 5-6, 2004-06 ,pp. : 559-576

Routledge Ltd

Access to resources Recommend Favorite

Too little too late: welfare impacts of rainfall shocks in rural Indonesia

By Skoufias Emmanuel Katayama Roy S. Essama-Nssah B.

Bulletin of Indonesian Economic Studies, Vol. 48, Iss. 3, 2012-12 ,pp. : 351-368

Routledge Ltd

Access to resources Recommend Favorite