Embracing uncertainty to fuel innovation: An interview with Soren Kaplan, author of Leapfrogging

Author： Bell Interview by Gareth  

Publisher： Emerald Group Publishing Ltd

ISSN： 0258-0543

Source： Strategic Direction, Vol.28, Iss.10, 2012-09, pp. : 39-41

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Abstract

Purpose ‐ The purpose of this article is to document an interview with Soren Kaplan. Design/methodology/approach ‐ The article is an interview with Soren Kaplan, author of Leapfrogging, which offers a divergent contribution to the current discussions about innovation. Findings ‐ Businesses avoid uncertainty and especially surprises, but the interview discloses that these can often be used to create competitive advantage. Originality/value ‐ The interview shows how embracing unexpected situations can bring about business change and innovation.

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