Brand strategies in social media

By Tsimonis Georgios   Dimitriadis Sergios  

Marketing Intelligence & Planning, Vol. 32, Iss. 3, 2014-04 ,pp. : 328-344

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Social media marketing and advertising

By Dwivedi Yogesh K.   Kapoor Kawaljeet Kaur   Chen Hsin  

The Marketing Review, Vol. 15, Iss. 3, 2015-0 ,pp. : 289-309

Westburn Publishers Ltd

Access to resources Recommend Favorite

A more equal footing: How social media have transformed customer relationships

By  

Strategic Direction, Vol. 28, Iss. 6, 2012-04 ,pp. : 4-6

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Media usage patterns of social media users

By Viswanathan Vijay   Schultz Don E   Block Martin  

Applied Marketing Analytics, Vol. 1, Iss. 3, 2015-07 ,pp. : 252-266

Henry Stewart Publications

Access to resources Recommend Favorite

How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences

By Goodrich Kendall   de Mooij Marieke  

Journal of Marketing Communications, Vol. 20, Iss. 1-2, 2014-03 ,pp. : 103-116

Routledge Ltd

Access to resources Recommend Favorite