Brand architecture: building brand portfolio value

Author： Petromilli Michael   Morrison Dan   Million Michael  

Publisher： Emerald Group Publishing Ltd

ISSN： 1087-8572

Source： Strategy and Leadership, Vol.30, Iss.5, 2002-10, pp. : 22-28

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Building brand value in major Spanish cities: an analysis through municipal websites

By Sáez Lucía   Periáñez Iñaki   Mediano Lucía  

Journal of Place Management and Development, Vol. 6, Iss. 2, 2013-07 ,pp. : 120-143

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand Equity and Shareholder Value

By Pahud de Mortanges C.   van Riel A.  

European Management Journal, Vol. 21, Iss. 4, 2003-08 ,pp. : 521-527

Elsevier

Access to resources Recommend Favorite

Understanding brand's value: advancing brand equity tracking to brand equity management

By Leiser Michael  

Handbook of Business Strategy, Vol. 5, Iss. 1, 2004-12 ,pp. : 216-222

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Understanding brand's value: advancing brand equity tracking to brand equity management

By Leiser Michael  

Handbook of Business Strategy, Vol. 5, Iss. 1, 2004-01 ,pp. : 216-222

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand-building: finding the touchpoints that count

By Hogan Suzanne   Almquist Eric   Glynn Simon E  

Journal of Business Strategy, Vol. 26, Iss. 2, 2005-02 ,pp. : 11-18

Emerald Group Publishing Ltd

Access to resources Recommend Favorite