Author： Kotler Philip
Publisher： Emerald Group Publishing Ltd
ISSN： 1087-8572
Source： Strategy and Leadership, Vol.32, Iss.5, 2004-10, pp. : 4-9
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
Management Decision, Vol. 32, Iss. 2, 1994-03 ,pp. :
Developing a marketing plan for Lemonhead
By Coomasaru Chami Day James Lee Spencer
Management Decision, Vol. 34, Iss. 8, 1996-10 ,pp. :
By Thomas M.J.
Management Decision, Vol. 25, Iss. 4, 1987-12 ,pp. :