New business models for emerging media and entertainment revenue opportunities

Author： Berman Saul J. Battino Bill Feldman Karen

ISSN： 1087-8572

Source： Strategy and Leadership, Vol.39, Iss.3, 2011-05, pp. : 44-53

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Abstract

Purpose ‐ As a growing share of consumer value shifts to new industry entrants, this paper seeks to suggest how long-time leaders in many media and entertainment (M&E) market segments can replace declining traditional revenue with equivalent value from digital media. Design/methodology/approach ‐ The paper suggests how established media and entertainment companies ‐ newspapers, broadcasters, music labels and movie studios ‐ can proactively address both their potential revenue challenge and find new business models. Findings ‐ The paper finds that media companies need to "rethink" their business models and seek innovative ways to enhance the consumer experience and connect with consumers. Research limitations/implications ‐ This is a 2010 IBM Institute for Business Value analysis. Practical implications ‐ M&E companies will require the capabilities to build analytics and insights, develop consumer-centric models and enable multiplatform delivery. Originality/value ‐ Three strategies will likely help M&E leaders overcome the revenue issues they face ‐ focusing on the consumer experience, embracing new distribution platforms and expanding revenue models.