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Supply Chain Management: An International Journal, Vol. 6, Iss. 5, 2001-10 ,pp. : 230-241

Emerald Group Publishing Ltd

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Efficient consumer response: managing the supply chain for "ultimate" consumer satisfaction

By Pearce A.M.  

Supply Chain Management: An International Journal, Vol. 1, Iss. 2, 1996-02 ,pp. : 11-14

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Efficient consumer response ‐ its origin and evolution in the history of marketing

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Management Decision, Vol. 40, Iss. 5, 2002-06 ,pp. : 508-519

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Efficient consumer response as a supply chain strategy for grocery businesses

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Efficient consumer response (ECR): a survey of the Australian grocery industry

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Supply Chain Management: An International Journal, Vol. 4, Iss. 1, 1999-01 ,pp. : 35-42

Emerald Group Publishing Ltd

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