Systematic review of web sites for prospective medical tourists

ISSN： 1660-5373

Source： Tourism Review, Vol.66, Iss.1-2, 2011-05, pp. : 57-67

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Abstract

Purpose ‐ A key driver in the medical tourism phenomenon is the platform provided by the internet for gaining access to healthcare information and advertising. Given the pivotal role of web-based resources, there are important questions about their role and function including: the availability and types of information provided; information provenance and reliability; and privacy protection. This paper aims to address these questions. Design/methodology/approach ‐ The paper provides the first systematic review of medical tourism sites, interrogating them for the range and quality of advice on seeking care. Findings ‐ A typology of sites (industry, media, professional, and consumer sites) was identified and quantitative and qualitative assessment tools were used to explore the content of information and materials. Originality/value ‐ In light of this review, the paper comments on the nature of medical tourism information available and the extent to which information asymmetry ‐ rife in the market for healthcare ‐ is alleviated allowing for the better functioning of the market for medical tourism.