The dilemma of flavor and color in the choice of packaging by children

Author: Gollety Mathilde   Guichard Nathalie  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.12, Iss.1, 2011-03, pp. : 82-90

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Abstract