Author： Raskin Robin
Publisher： Emerald Group Publishing Ltd
ISSN： 1747-3616
Source： Young Consumers: Insight and Ideas for Responsible Marketers, Vol.7, Iss.2, 2006-01, pp. : 56-58
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Explains the issue facing social networking sites, which are internet based communities of people with similar interests. Introduces Facebook as a specially interesting network that is closed to anyone not belonging to an academic community; it has six million subscribers, many of them daily devotees who add their personal information and search for information, for example on past and present friends. Points out that marketers with .edu addresses are mining the profile pages for significant data and trends, but despite this infiltration students seem optimistic about Facebook?s exclusivity.
Related content
The Multiple Faces of the Future in the Labyrinth of Life
Journal of Youth Studies, Vol. 6, Iss. 2, 2003-06 ,pp. :
Access to resources
Recommend
Individualism and its different faces: some cases from post-socialist Estonia
Journal of Youth Studies, Vol. 16, Iss. 7, 2013-11 ,pp. :
The laser: Its discovery, development, and future
By Townes C.
Herald of the Russian Academy of Sciences, Vol. 81, Iss. 3, 2011-06 ,pp. :
Nonlinear optics: Its background, present, and future
By Makarov V.
Herald of the Russian Academy of Sciences, Vol. 81, Iss. 3, 2011-06 ,pp. :
Visual Studies, Vol. 28, Iss. 2, 2013-06 ,pp. :