Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium

Author: Dens Nathalie   Pelsmacker Patrick De   Eagle Lynne  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.8, Iss.1, 2007-03, pp. : 7-18

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Abstract