Frequency of promotional strategies and attention elements in children's food commercials during children's programming blocks on US broadcast networks

Author： Page Randy M.   Brewster Aaron  

Publisher： Emerald Group Publishing Ltd

ISSN： 1747-3616

Source： Young Consumers: Insight and Ideas for Responsible Marketers, Vol.8, Iss.3, 2007-09, pp. : 184-196

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