"It does my head in … buy it, buy it, buy it!" The commercialisation of UK children's web sites

Author: Nairn Agnes  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.9, Iss.4, 2008-01, pp. : 239-253

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Abstract