Gender portrayal in food and beverage advertisements in Hong Kong: a content analytic study

Author: Furnham Adrian   Li Jessica  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.9, Iss.4, 2008-01, pp. : 297-307

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract