Toward a Taxonomy of Visuals in Science Communication

Publisher： Society for Technical Communication

ISSN： 0049-3155

Source： Technical Communication, Vol.58, Iss.2, 2011-05, pp. : 119-134

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Abstract

Purpose: To develop and present a systematic, hierarchical taxonomy of visuals used in science communication, in order to facilitate analysis as well as selection and design of visuals.Methods: Iterative analysis of commonly used visuals and existing typologies and selection of a classification system.Results: A taxonomy is proposed based on Linnean principles, which distinguishes three classes of visuals based on their information and sign content; these are subdivided in orders and families. A systematic nomenclature is described.Conclusions: Used successfully in training sessions and research, the taxonomy offers the basis for the development of comprehensive guidelines and improvements in the design and usage of visuals.