Linking packaging to marketing: how packaging is influencing the marketing strategy

Author: Rundh Bo  

Publisher: Emerald Group Publishing Ltd

ISSN: 0007-070X

Source: British Food Journal, Vol.115, Iss.11, 2013-10, pp. : 1547-1563

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract