A framework to attain brand promise in an online setting

Author： Alwi Sharifah   Ismail Shahril Azwan  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.31, Iss.5, 2013-07, pp. : 557-578

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Brand experience and brand implications in a multi-channel setting

By Jones Robert Paul  

The International Review of Retail, Distribution and Consumer Research, Vol. 23, Iss. 3, 2013-07 ,pp. : 265-290

Routledge Ltd

Access to resources Recommend Favorite

Development of a theoretical framework for brand devotion

By Sarkar Abhigyan   Sarkar Juhi Gahlot  

The Marketing Review, Vol. 15, Iss. 2, 2015-0 ,pp. : 185-199

Westburn Publishers Ltd

Access to resources Recommend Favorite

An integrative framework of corporate brand equity

By Halliburton Chris   Bach Stephanie  

EuroMed Journal of Business, Vol. 7, Iss. 3, 2012-09 ,pp. : 243-255

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Child-brand relations: a conceptual framework

By Ji Mindy F.  

Journal of Marketing Management, Vol. 24, Iss. 5-6, 2008-07 ,pp. : 603-619

Routledge Ltd

Access to resources Recommend Favorite

Customer and brand manager perspectives on brand relationships: a conceptual framework

By Jevons Colin   Gabbott Mark   Chernatony Leslie de  

Journal of Product and Brand Management, Vol. 14, Iss. 5, 2005-08 ,pp. : 300-309

Emerald Group Publishing Ltd

Access to resources Recommend Favorite