Modeling customer churn in a non-contractual setting: the case of telecommunications service providers

By Tamaddoni Jahromi Ali   Sepehri Mohammad Mehdi   Teimourpour Babak   Choobdar Sarvenaz  

Journal of Strategic Marketing, Vol. 18, Iss. 7, 2010-12 ,pp. : 587-598

Routledge Ltd

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A model for analyzing churn effect in saturated markets

By Lee Sang-Gun   Yu Ming   Yang Changgyu   Kim Changsoo  

Industrial Management & Data Systems, Vol. 111, Iss. 7, 2011-08 ,pp. : 1024-1038

Emerald Group Publishing Ltd

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Antecedents of brand preference for mobile telecommunications services

By Alamro Ahmed   Rowley Jennifer  

Journal of Product and Brand Management, Vol. 20, Iss. 6, 2011-09 ,pp. : 475-486

Emerald Group Publishing Ltd

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"Living the brand": brand orientation in the business-to-business sector

By Baumgarth Carsten  

European Journal of Marketing, Vol. 44, Iss. 5, 2010-01 ,pp. : 653-671

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Brand name strategies in the service sector

By Turley L W   Moore Patrick A  

Journal of Consumer Marketing, Vol. 12, Iss. 4, 1995-04 ,pp. : 42-50

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