Murakami on the bag: Louis Vuitton's decommoditization strategy

Author： Riot Elen   Chamaret Cecile   Rigaud Emmanuelle  

Publisher： Emerald Group Publishing Ltd

ISSN： 0959-0552

Source： International Journal of Retail & Distribution Management, Vol.41, Iss.11-12, 2013-10, pp. : 919-939

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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