Survival of new firms in the Brazilian franchising segment: an empirical study

Author: Façanha Luis Otávio   Resende Marcelo   Cardoso Vicente   Schröder Bruno Henrique  

Publisher: Routledge Ltd

ISSN: 0264-2069

Source: The Service Industries Journal, Vol.33, Iss.11, 2013-08, pp. : 1089-1102

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Abstract