Cognitive Processing and the Functional Matching Effect in Persuasion: The Mediating Role of Subjective Perceptions of Message Quality

Author: Lavine H.   Snyder M.  

Publisher: Academic Press

ISSN: 0022-1031

Source: Journal of Experimental Social Psychology, Vol.32, Iss.6, 1996-11, pp. : 580-604

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract