Distinguishing Gains from Nonlosses and Losses from Nongains: A Regulatory Focus Perspective on Hedonic Intensity

Author： Idson L.C. Liberman N. Higgins E.T.

ISSN： 0022-1031

Source： Journal of Experimental Social Psychology, Vol.36, Iss.3, 2000-05, pp. : 252-274

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