Name Letter Preferences Are Not Merely Mere Exposure: Implicit Egotism as Self-Regulation

Author： Jones J.T.   Pelham B.W.   Mirenberg M.C.   Hetts J.J.  

Publisher： Academic Press

ISSN： 0022-1031

Source： Journal of Experimental Social Psychology, Vol.38, Iss.2, 2002-03, pp. : 170-177

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