INNOVATING ‘DIFFUSION OF INNOVATION’ THEORY: INNOVATION CHARACTERISTICS AND THE INTENTION OF UTILITY COMPANIES TO ADOPT ENERGY CONSERVATION INTERVENTIONS

Author： VÖLLINK T.   Meertens R.   Midden C.J.H.  

Publisher： Academic Press

ISSN： 0272-4944

Source： Journal of Environmental Psychology, Vol.22, Iss.4, 2002-12, pp. : 333-344

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