Differential versus Unit Weighting of Violations, Framing, and the Role of Probability in Image Theory's Compatibility Test

Author: Beach L.R.   Puto C.P.   Heckler S.E.   Naylor G.   Marble T.A.  

Publisher: Academic Press

ISSN: 0749-5978

Source: Organizational Behavior and Human Decision Processes, Vol.65, Iss.2, 1996-02, pp. : 77-82

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Abstract