Conflict and Loss Aversion in Multiattribute Choice: The Effects of Trade-Off Size and Reference Dependence on Decision Difficulty

Author: Chatterjee S.   Heath T.B.  

Publisher: Academic Press

ISSN: 0749-5978

Source: Organizational Behavior and Human Decision Processes, Vol.67, Iss.2, 1996-08, pp. : 144-155

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Abstract