Advertising Budgeting — How Industrial Goods Companies Decide

Author: Jobber D.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0025-1747

Source: Management Decision, Vol.18, Iss.5, 1980-12, pp. : 276-279

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract