Relationship marketing as an ethical approach: philosophical and managerial considerations

Author: Kavali Stella G.   Tzokas Nikolaos X.   Saren Michael J.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0025-1747

Source: Management Decision, Vol.37, Iss.7, 1999-09, pp. : 573-581

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content