Are social and environmental practices a marketing tool?: Empirical evidence for the biggest European companies

Author: Gallego-Álvarez Isabel   Prado-Lorenzo José-Manuel   Rodríguez-Domínguez Luis   García-Sánchez Isabel-María  

Publisher: Emerald Group Publishing Ltd

ISSN: 0025-1747

Source: Management Decision, Vol.48, Iss.10, 2010-11, pp. : 1440-1455

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Abstract